Strategic management is a complex and comprehensive decision-making process aimed at optimal alignment and use of opportunities in the environment and strategic organizational capabilities in order to maintain competitive advantages and achieve long-term organizational goals. Planning is the first and most important step in the process of managing the entire project. The purpose of planning is to bridge the gap between the position the company is in today and what the company wants to achieve in the future. The basic goal for business planning is the establishment of operational goals and the identification of actions that are necessary to achieve the same goals. Business planning serves as a management tool for coordinating activities and facilitating communication with internal and external participants. The basic characteristics of successful strategic planning are the presence of strong leadership and vision in the management of the organization, the collection of solid evidence for information in the process of determining strategic goals, a realistic assessment in relation to available funds and human resources, and an approach that implies a high degree of participation and consultation with a wide range of employees within organizations and external actors who are part of strategic planning.