Quality as an important factor affirms only in recent times, which has occurred logic of development, after a long time been in the background, and in the shadow of quantity. For every company it is important that the competitive to successfully sold their products in the market. In order to quality has taken its proper place, should be acquired certain specific circumstances, and it is with modern technological developments very sharpened competitive bidding, particularly noticeable in the global market. In modern business monitoring and quality control becomes necessary in order to achieve quality improvement and quality in order to become a factor of competitiveness, and thus reached the excellence of the company. Quality of service is reflected through the power of story-telling and sharing their own experiences of friends or acquaintances, so every day raises the quality of service and the need is to focus special attention. It should be emphasized that the quality of tourist destinations is determined by its business model and it does not compete with destinations with similar characteristics but with destinations that have the same business model.Therefore, it is extremely important to assess the business model specific destinations as well as the way the model works. Quality Awards granted to tourist destinations encourage providers of tourist services to every season struggling even more, and that the level of tourism services be raised to an enviable level and include all segments of the offer in same. The highest recognition so far considered to be the prize won by the city of Zadar as the most desirable European destinations for 2016. From the work we can conclude that the development of quality tourism and the achievement of optimal management of the same very important activity of all levels, from the state tourism boards, local residents and workers in the tourism industry.