Today's understanding of cycling as an activity is something that for an increasing number of people brings freedom and adventure, escape from everyday rhythm, a means of relaxation and mental and physical healing. More and more people use the bicycle as the main means of sightseeing around the world. The bicycle is extremely efficient as a means of transport: energy consumption is low, it allows physical activity, does not depend on availability or cost of energy sources and does not create noise or pollution. They are particularly suitable in urban areas where bicycle use reduces traffic jams and parking problems. This paper presents the present state of cyclotourism in the Ličko-Senjska County and analyzes further possibilities of cyclotourism development in this area. Cyclotourism is part of the growing forms of tourist activity and is one of the tourism products with the greatest prospect of development. Ličko-Senjska County is rich in natural and anthropogenic tourism resources attracting a large number of tourists. In the practical part of the work, cycling routes are described in the Ličko-Senjska County. Each of the routes offers its specific experience complemented by a catering offer. Routes mostly follow less busy local roads, and pass through beautiful landscapes and touch on valuable historic cultural heritage. The potential for cyclotourism development in Ličko-Senjska County is great, and it derives from the features of the area, ie the county's attractions. The development of bicycle traffic is planned in the strategic documents of the Republic of Croatia and the European Union, which determine the long-term development goals and measures and activities for achieving these goals as one of the measures to preserve the health of the population and the environment. Among other things, it wants to encourage the development of bicycle traffic and increase the proportion of bicycle drivers in daily traffic, including all factors that can contribute to the creation of conditions for a sustainable, healthy and safe way of cycling and to increase the number of bicycle trips, thereby achieving the availability of bicycling infrastructure, providing storage space and safety for bicycles and equipment, changing the awareness of bicycle driving as a preferred mode of transport and providing financial means for achieving these goals.