Each producer strives to achieve and own his own and recognizable autochthonous product in order to achieve a positive image for a certain place and region. The autochthonous product itself is a specialty of each individual place, where only the producer has the rights. Nowadays, domestic autochthonous product with a good and true story behind it is more and more appreciated, and the creation of the same product requires great sacrifice, work and effort of every individual in production. Production dates back to the distant past and has been carried on until today, when planning production and sales, it is primarily most important that the producer has a vision of what kind of product he wants, how he will present it, how to produce it. Also, in the very beginning, it is important to carry out selection of production, identification of the product, its visual identity, to deal with examples from the surrounding area, wishes or special demand of residents.