Destination is a multi-meaning term. Considering the changing spatial scope, it can be said that the destination is a flexible and dynamic space whose boundaries are determined by tourist needs, that is, tourists, regardless of administrative boundaries. For a tourist destination, it should be said that it forms a spatial unit of the tourist offer, that it has enough quotation elements, is oriented towards the market and tourists. It is independent of administrative borders and must be regulated for destinations. Tourism marketing is defined as a policy carried out by tourist companies, through the constant study of current and future conditions on the tourist market, with the aim of determining the constant adjustment of their own offer to these conditions, in order to better meet the requirements and, based on this, to enable cost-effective economic activities. Destination marketing is a marketing method in the travel industry that promotes a particular place and its benefits, rather than the products or services a company offers. It could be a country, a small town or a big city, or even a particular resort or attraction. The spatial map of Lika-Senj county extends to Lika-Senj and Karlovac counties in the northwest, Zadar in the south, and Bosnia and Herzegovina in the east. The Lika-Senj County has an important connecting meaning and geographical center in the territory of the Republic of Croatia. The most attractive tourist attractions in the mainland part of Lika-Senj County are: Plitvice Lakes, Nikola Tesla Museum, Northern Velebit National Park, Paklenica National Park, Grabovača Cave Park.