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undergraduate thesis
Plan marketinga turističke destinacije
2020. urn:nbn:hr:107:008783
Filipović, Manuela
Polytechnic Nikola Tesla in Gospić
Business department

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Filipović, M. (2020). Plan marketinga turističke destinacije (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:008783

Filipović, Manuela. "Plan marketinga turističke destinacije." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2020. https://urn.nsk.hr/urn:nbn:hr:107:008783

Filipović, Manuela. "Plan marketinga turističke destinacije." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2020. https://urn.nsk.hr/urn:nbn:hr:107:008783

Filipović, M. (2020). 'Plan marketinga turističke destinacije', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 08 April 2025, https://urn.nsk.hr/urn:nbn:hr:107:008783

Filipović M. Plan marketinga turističke destinacije [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2020 [cited 2025 April 08] Available at: https://urn.nsk.hr/urn:nbn:hr:107:008783

M. Filipović, "Plan marketinga turističke destinacije", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:107:008783

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Metadata
TitlePlan marketinga turističke destinacije
Title (english)Tourist Destination Marketing Plan
AuthorManuela Filipović
MentorMarija Baburić Vranešić (mentor)
Committee memberMile Vičić (predsjednik povjerenstva)
Committee memberValentina Vinšalek Stipić (član povjerenstva)
Committee memberMarija Baburić Vranešić (član povjerenstva)
GranterPolytechnic Nikola Tesla in Gospić
(Business department)
Gospić
Defense date and country2020-06-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Turistička destinacija promatra se kao zasebna prostorna jedinica koja raznovrsnošću turističkih proizvoda, posjetiteljima/turistima, odnosno potrošačima nudi potpuno zadovoljenje turističkih potreba. Kako bi moguće turiste informirali o turističkim proizvodima koje neka destinacija nudi, svaka turistička destinacija mora se kvalitetnom promocijom prezentirati na tržištu, te provoditi i sve ostale marketinške aktivnosti koje imaju veliki značaj za razvoj destinacije i za njezino što bolje... More pozicioniranje na tržištu. Provedbom marketinških aktivnosti posebno je potrebno obratiti pažnju na turističke potencijale destinacije, odrediti kvalitetnu i raznovrsnu ponudu te odrediti ciljanu skupinu posjetitelja/turista na koje se primjenjuje marketing miks. Hrvatska se kao turistička destinacija ne može temeljiti isključivo na ponudi sunca i mora već je potrebno razvijati i dodatne sadržaje kako bi postala konkurentnija na turističkom tržištu. Analizom vlastitih snaga i slabosti, mogućnosti i prijetnji, određivanjem strateških ciljeva, razumijevanjem tržišta, te ispravnim pozicioniranjem, potrebno je poboljšati marketing plan, odnosno nadograditi marketinški splet, a sve to kako bi se savladati ključni nedostatci koji bi mogli biti prepreka turističkom razvoju. KLJUČNE RIJEČI: turistička destinacija, turisti, marketing miks, razvoj. Less
Abstract (english)
A tourist destination is viewed as a separate spatial unit that, with a variety of tourist products, offers visitors/tourists, ie consumers, complete satisfaction of tourist needs. In order to inform potential tourists about the tourist products that a destination offers, each tourist destination must be presented on the market with quality promotion, and carry out all other marketing activities that are of great importance for the development of the destination and its better ... More positioning in the market. With the implementation of marketing activities, it is especially necessary to pay attention to the tourist potentials of the destination, determine the quality and diversity of the offer and determine the target group of visitors / tourists to whom the marketing mix is applied. As a tourist destination, Croatia cannot be based exclusively on the offer of the sun and the sea, but it is necessary to develop additional facilities in order to become more competitive in the tourist market. By analyzing one's own strengths and weaknesses, opportunities and threats, setting strategic goals, understanding the market, and positioning correctly, it is necessary to improve the marketing plan, ie upgrade the marketing mix, all in order to overcome key shortcomings that could hinder tourism development. KEY WORDS: tourist destination, tourists, marketing mix, development Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:008783
Study programmeTitle: Road transport
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa (stručni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-13 08:58:30
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