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undergraduate thesis
Utjecaj kvalitete na svijest potrošača
2019. urn:nbn:hr:107:306419
Špehar Majetić, Anita
Polytechnic Nikola Tesla in Gospić

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Špehar Majetić, A. (2019). Utjecaj kvalitete na svijest potrošača (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:306419

Špehar Majetić, Anita. "Utjecaj kvalitete na svijest potrošača." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2019. https://urn.nsk.hr/urn:nbn:hr:107:306419

Špehar Majetić, Anita. "Utjecaj kvalitete na svijest potrošača." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2019. https://urn.nsk.hr/urn:nbn:hr:107:306419

Špehar Majetić, A. (2019). 'Utjecaj kvalitete na svijest potrošača', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 21 November 2023, https://urn.nsk.hr/urn:nbn:hr:107:306419

Špehar Majetić A. Utjecaj kvalitete na svijest potrošača [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2019 [cited 2023 November 21] Available at: https://urn.nsk.hr/urn:nbn:hr:107:306419

A. Špehar Majetić, "Utjecaj kvalitete na svijest potrošača", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:107:306419

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Metadata
TitleUtjecaj kvalitete na svijest potrošača
Title (english)The impact of Quality on consumera awareness
AuthorAnita Špehar Majetić
MentorMarija Baburić Vranešić (mentor)
GranterPolytechnic Nikola Tesla in Gospić
Gospić
Defense date and country2019-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Završni rad bavi se odnosima kvalitete određenog proizvoda, usluge na potrošnju kupca. U radu prikazujemo definiciju kvalitete, tržišta potrošnje, upravljanje kvalitetom, troškove kvalitete, ponašanje potrošača na tržištu, osobnost tržišta krajnje potrošnje, segmentacija tržišta, utjecaj okruženja na ponašanje potrošača, osobnosti tržišta potrošnje, snage od utjecaja na ponašanje poslovnih kupaca itd. U radu se objašnjava šta znači kvaliteta i koliko zapravo kvaliteta ima definicija, a za jednoga proizvođača je najbitnije da radi po željama i zahtjevima kupaca, jer na svijest kupaca različito se utječe te potrošači u moderno doba tehnologije svojom kvalitetom moraju pridonijeti svom krajnjem cilju, a sve ovisi o raznim segmentima i čimbenicima tržišta.
Abstract (english)
Final paper deals with customers consumption in relation to quality of the product and service. It shows definitions of quality, consumption market, quality management, quality costs, customers behaviour on market, characteristics of the market of final consumption, market segmentation, environment impact on customers behaviour, characteristics of consupmtion market, strengths from influencing the behavior of business customers, etc. The paper explains the meaning of quality and how many definitions of quality are there exactly. The most important thing for the manufacturer is to produce according to customer´s wishes and demands, because there are various different ways on how to attract customers. In the modern age of technology they have to contribute to their end goal, and everything depends on various segments and factors of the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:306419
Study programmeTitle: Economics of entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-03-19 12:17:37