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undergraduate thesis
Analiza konkurencije na tržištu zdrave hrane
2020. urn:nbn:hr:107:610257
Brkljačić, Katarina
Polytechnic Nikola Tesla in Gospić
Business department

Cite this document

Brkljačić, K. (2020). Analiza konkurencije na tržištu zdrave hrane (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:610257

Brkljačić, Katarina. "Analiza konkurencije na tržištu zdrave hrane." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2020. https://urn.nsk.hr/urn:nbn:hr:107:610257

Brkljačić, Katarina. "Analiza konkurencije na tržištu zdrave hrane." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2020. https://urn.nsk.hr/urn:nbn:hr:107:610257

Brkljačić, K. (2020). 'Analiza konkurencije na tržištu zdrave hrane', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 15 April 2025, https://urn.nsk.hr/urn:nbn:hr:107:610257

Brkljačić K. Analiza konkurencije na tržištu zdrave hrane [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2020 [cited 2025 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:107:610257

K. Brkljačić, "Analiza konkurencije na tržištu zdrave hrane", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:107:610257

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Metadata
TitleAnaliza konkurencije na tržištu zdrave hrane
Title (english)Analysis of Healthy Eating Competition
AuthorKatarina Brkljačić
MentorMarija Baburić Vranešić (mentor)
Committee memberMile Vičić (predsjednik povjerenstva)
Committee memberValentina Vinšalek Stipić (član povjerenstva)
Committee memberMarija Baburić Vranešić (član povjerenstva)
GranterPolytechnic Nikola Tesla in Gospić
(Business department)
Gospić
Defense date and country2020-10-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu na temu Analiza konkurencije na tržištu zdrave hrane prikazat ćemo koliko je zdrava hrana bitan čimbenik kod zdravlja i prevencije za razne bolesti koje su uzrokovane lošim načinom prehrane. Također obrađuje se važnost poznavanja konkurentnosti tržišta kako bi proizvođač ekološke hrane mogao uvidjeti svoje prednosti i nedostatke. Budući da je Hrvatska još uvijek tranzitna zemlja, a ekonomska moć njezinog stanovništva slaba, veća cijena ekološki uzgojene hrane je glavna prepreka njezinoj većoj konzumaciji. Ljudi prateći nove trendove su prepoznali potencijal u Internet prodaji, te su tako ekološki proizvodi postali sve dostupniji široj populaciji. Ekološka prehrambena proizvodnja u posljednjim godinama bilježi porast, te se nadamo da će i Hrvatska krenuti uzlaznom putanjom u proizvodnji ekološki zdrave hrane i iskoristiti sve svoje potencijale. Na kraju završnog rada dana je analiza i konkurencija hrvatskog tržišta na primjeru
Abstract (english)
The aim of the paper The analysis of the competition in the organic food market is to show that healthy food is an important factor when it comes not only to people´s health but also to prevention of various diseases caused by poor diet. The paper also presents the importance of being familiar with the competitiveness of the market so that the organic food producer can see all advantages and disadvantages of his/her ptoduction. Since Croatia is a transit country and the economic power of its higher consumption. Following new trends, people have recognized the potential in internet sales, and thus organic products have become increasingly avilable to the wider population. Organic food produstion has increased in recent years and it is believed that croatia too is going to use all its potentials and increase the production of organic food. At the end of this paper, the analysis and competition of the Croatian market is presented on the example of the company Biovega.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:610257
Study programmeTitle: Economics of entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-09 12:18:47