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undergraduate thesis
Marketing na društvenim mrežama
2019. urn:nbn:hr:107:474879
Hodak, Martina
Polytechnic Nikola Tesla in Gospić
Business department

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Hodak, M. (2019). Marketing na društvenim mrežama (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:474879

Hodak, Martina. "Marketing na društvenim mrežama." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2019. https://urn.nsk.hr/urn:nbn:hr:107:474879

Hodak, Martina. "Marketing na društvenim mrežama." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2019. https://urn.nsk.hr/urn:nbn:hr:107:474879

Hodak, M. (2019). 'Marketing na društvenim mrežama', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 25 November 2023, https://urn.nsk.hr/urn:nbn:hr:107:474879

Hodak M. Marketing na društvenim mrežama [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2019 [cited 2023 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:107:474879

M. Hodak, "Marketing na društvenim mrežama", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:107:474879

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Metadata
TitleMarketing na društvenim mrežama
Title (english)Marketing on Social Networks
AuthorMartina Hodak
MentorMile Vičić (mentor)
Committee memberMarija Baburić Vranešić (predsjednik povjerenstva)
Committee memberIvana Arbanas (član povjerenstva)
Committee memberMile Vičić (član povjerenstva)
GranterPolytechnic Nikola Tesla in Gospić
(Business department)
Gospić
Defense date and country2019-06-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Razvojem raznih internetskih servisa marketing na društvenim mreža dobiva sve važniju ulogu u internetskom oglašavanju , a u ovom radu objasnili smo pojmove kao što su marketing , te marketinški splet koji se smatra jednom od temeljnih marketinških strategija.U radu je objašnjeni i pojam digitalnog marketinga zato jer ljudi većinu svog slobodnog vremena provode na internetu, te je zbog toga digitalni marketing postao glavna grana marketinga.Prikazani su načini oglašavanja preko najpopularnijih mreža, te smo objasnili pojam društvenih mreža i najpopularnije društvene mreže i publiku koja se njima koristi. Osim toga objašnjeni je način na koji možemo saznati koja je prava društvena mreža za promociju nekog proizvoda ili usluge tj. gdje naša ciljana skupina provodi najviše vremena.Objasnili smo prednosti i mane društvenih mreža i važnost tog internetskog kanala za oglašavanje.
Abstract (english)
ABSTRACT With the development of various online services, social media marketing is becoming more and more important in online advertising, and in this paper we have explained terms such as marketing and marketing mix, which is considered one of the basic marketing strategies. The paper also explains the concept of digital marketing because people spend the majority of their free time online, and that's why digital marketing has become the main marketing branch. The types of advertising through popular social media networks are also shown, and we explained the terms social network, the most popular social network and the users of these social networks. In addition, it's explained how to find out what is the right social network to promote a product or service, i.e. on which network the target group spends most of its time. We explained the advantages and disadvantages of social networks and the importance of this online advertising channel.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:474879
Study programmeTitle: Economics of entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-02-11 12:32:42