Over the past ten years the quality has become a central preoccupation of companies, public companies and non-profit organizations in Europe and even worldwide. Great, perhaps the decisive role in the perception of quality and understanding of the basic settings, quality control, quality assurance and quality management played an international standard ISO 9000. This form of certification has become the de facto basic quality standard in almost all European industrial sectors, and not the services are no exception to that rule. ISO 9000 was initially created primarily for use in factory industry, and in the early 1990s, their application is successfully expanded to other economic activities. ISO 9000 has undergone four revisions so far; 1994., 2000., 2008., and 2015. Despite all the attacks and objectively bad side of these standards, it should be noted the huge contribution to ISO 9000 in the global movement quality. The audits these standards are visible changes in their contents, which were a reflection of the newly emerging market demands and needs of the business world. These changes influenced the actual development of the ISO 9001 and so it has become a basic standard for quality management systems for any organization that wants to improve its operations and become more competitive in the market. An example of such successful companies in the Republic of Croatia's Podravka d.d., which successfully implemented total quality management, winning numerous awards guided by the principles of the most important standards and practices as evidenced by numerous certificates of ISO 9001 for high-quality products and successful longterm business.