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undergraduate thesis
Statistička analiza uvođenja novog proizvoda na tržište
2017. urn:nbn:hr:107:401982
Draženović, Petra
Polytechnic Nikola Tesla in Gospić
Business department

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Draženović, P. (2017). Statistička analiza uvođenja novog proizvoda na tržište (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:401982

Draženović, Petra. "Statistička analiza uvođenja novog proizvoda na tržište." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2017. https://urn.nsk.hr/urn:nbn:hr:107:401982

Draženović, Petra. "Statistička analiza uvođenja novog proizvoda na tržište." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2017. https://urn.nsk.hr/urn:nbn:hr:107:401982

Draženović, P. (2017). 'Statistička analiza uvođenja novog proizvoda na tržište', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 10 December 2024, https://urn.nsk.hr/urn:nbn:hr:107:401982

Draženović P. Statistička analiza uvođenja novog proizvoda na tržište [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2017 [cited 2024 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:107:401982

P. Draženović, "Statistička analiza uvođenja novog proizvoda na tržište", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:107:401982

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Metadata
TitleStatistička analiza uvođenja novog proizvoda na tržište
Title (english)Statistical Analysis of Introducing a New Product on the Market
AuthorPetra Draženović
MentorKristina Devčić (mentor)
Committee memberMarija Baburić Vranešić (predsjednik povjerenstva)
Committee memberMile Vičić (član povjerenstva)
Committee memberKristina Devčić (član povjerenstva)
GranterPolytechnic Nikola Tesla in Gospić
(Business department)
Gospić
Defense date and country2017-10-31, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pojam trţište prema najkraćoj mogućoj definiciji predstavlja mjesto gdje se susreću ponuda i potraţnja. Kako bi se mogla promatrati potraţnja na trţištu i promjene koje se dešavaju moraju se utvrditi faktori koji utjeĉu na potraţnju. Kao što je poznato, na potraţnju utjeĉu potrebe potrošaĉa, ali i njihova kupovna moć. Svrha istraţivanja trţišta je prikupljanje podataka i informacija koje su neophodne za planiranje, organiziranje i kontrolu procesa poslovanja. U ovom završnom radu se analizira postupak uvoĊenja novog proizvoda na trţište kroz više faza. Opisan je pojam trţišta, pojam novog proizvoda te njegovih svojstava. Pomoću ankete ispitan je udio potencijalnih kupaca koji smatraju prirodnu kozmetiku korisnom te koliko vaţnom smatraju cijenu i kvalitetu samog proizvoda.
Abstract (english)
The concept ofthe market as soon as possible is a place where tenders and demand meet. In order to be able to observe the market demand and the changes that are taking place, factors influencing demand need to be identified. As is well known, demand is affected by consumer needs, but also their purchasing power. The purpose of the market research is to collect the information and information necessary to plan, organize and control the business process. This final paper analyzes the process of introducing a new product into the market through several phases. The concept of the market, the concept of a new product and its properties is described. The survey looked at the share of potential customers who consider natural cosmetics to be useful and how important they consider the price and quality of the product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:401982
Study programmeTitle: Economics of entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-03-22 09:58:20