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undergraduate thesis
Utjecaj okruženja na ponašanje potrošača
2022. urn:nbn:hr:107:304980
Muhar, Ivana
Polytechnic Nikola Tesla in Gospić
Business department

Cite this document

Muhar, I. (2022). Utjecaj okruženja na ponašanje potrošača (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:304980

Muhar, Ivana. "Utjecaj okruženja na ponašanje potrošača." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2022. https://urn.nsk.hr/urn:nbn:hr:107:304980

Muhar, Ivana. "Utjecaj okruženja na ponašanje potrošača." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2022. https://urn.nsk.hr/urn:nbn:hr:107:304980

Muhar, I. (2022). 'Utjecaj okruženja na ponašanje potrošača', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 02 January 2025, https://urn.nsk.hr/urn:nbn:hr:107:304980

Muhar I. Utjecaj okruženja na ponašanje potrošača [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2022 [cited 2025 January 02] Available at: https://urn.nsk.hr/urn:nbn:hr:107:304980

I. Muhar, "Utjecaj okruženja na ponašanje potrošača", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:107:304980

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Metadata
TitleUtjecaj okruženja na ponašanje potrošača
Title (english)The Influence of the Environment on Consumer Behavior
AuthorIvana Muhar
MentorMarija Baburić Vranešić (mentor)
Committee memberMile Vičić (predsjednik povjerenstva)
Committee memberIvana Tonković-Pražić (član povjerenstva)
Committee memberMarija Baburić Vranešić (član povjerenstva)
GranterPolytechnic Nikola Tesla in Gospić
(Business department)
Gospić
Defense date and country2022-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Kada govorimo o ponašanju potrošača možemo reći da govorimo o vrlo mladoj znanstvenoj disciplini koja se počinje javljati 60 – tih godina prošlog stoljeća, kojeg smo opisali na samom početku rada. Također smo definirali i Internet marketing i njegove karakteristike, te smo u trećem djelu rada opisali društvene mreže i naveli neke od njih, koje smo opisali. Kako su društvene mreže popularne među potrošačima, te kako ih sve češće koriste, gospodarski subjekti su se okrenuli tom virtualnom svijetu koji je postao dio naših života podjednako kao i realna stvarnost. Važno je istaknuti da smo proveli istraživanje o ponašanju potrošača na društvenim mrežama, te kako se ispitanici ponašaju tijekom kupovine. Provedeno je istraživanje putem anonimne ankete koja se sastojala od 11 pitanja, a provedena je putem Whatsapp aplikacije.
Abstract (english)
When we talk about consumer behavior, we can say that we are talking about a very young scientific discipline that is beginning to appear in the 60s of the last century, which we described at the very beginning. We also defined Internet marketing and its characteristics, and in the third part of the paper we described social networks and listed some of them, which we described. As social networks become popular among consumers, and as they are used more and more often, economic entities have turned to this virtual world that has become a part of our lives as well as the real reality. It is important to point out that we conducted a survey on consumer behavior on social media, and how respondents behave during shopping. The research was conducted through an anonymous survey consisting of 11 questions, but was conducted through the Whatsapp application.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:304980
Study programmeTitle: Economics of entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-05 11:13:38